Google has updated the Structured Data for Education documentation with new content guidelines and a warning about manual actions for sites that don’t meet the new requirements.
Google added documentation for new structured data that helped ensure relevant pages are eligible to display in the Education Q&A carousel.
The Education Carousel Q&A is an advanced search list available in the following search types:
Two very different types of pages are eligible for this enhanced search feature.
Google outlined the two types of pages that are eligible for educational carousel display in search:
Flashcard pages use quiz markup. Question and answer pages use structured QAPage data.
Google’s new content guidelines for educational questions and answers warn that non-compliant pages are subject to manual action, which is a penalty that prevents a website from appearing in Google search results.
These guidelines state that markup for QAPage structure data can only be use on pages where users can answer questions. A valid example of a use case is a web forum.
It is recommend that websites that do not offer users a way to answer questions but only present a question and an answer use the FAQ page structured data.
Focus on accuracy
Education is a sensitive topic, so it makes sense for Google to add extra rigour to the quality of the information it displays in its Education Questions and Answers carousel.
Google emphasises accurate and useful information that could be part of the ongoing process to improve search results.
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