Designers are thinkers and creators, but the days when design relied solely on the designer’s creativity are long gone. The reason for this change is simple.
The technology is more sophisticated than ever, putting users in a more demanding situation. Fortunately, UX designers continue to blur the line between art and science. In this way, better products can be manufacture with more robust algorithms.
According to Adobe, 38% of people stop interacting with a website if its layout or content is visually unappealing.
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How can data improve user experience?
Data helps build fully functional web pages that help people click where they want. Whether people are hitting the buy button or urging them to enter their email id, the data used in UX is paying off. With more users leaving the page before they’ve filled out their email addresses, it’s time to reconsider whether this step is necessary.
A perfectly designed website is intuitive, captivates the user, and encourages them to spend more time on the site. The more time the user devotes to the site, the higher the chance of being converted into a potential customer.
With the growing BigData at our disposal, gathering information about customer likes and dislikes is no longer difficult. However, navigating the vast information fields is complex, and we don’t have to navigate manually, thanks to free tools like Google Analytics.
Run tests to improve the layout
Every element on the page can have a tangible impact on conversions and ROI. A/B testing is the most traditional method of user research. To do this, several variations of the groups of people will be divided and test indoors to optimize the best performers. While A/B testing is an excessive way to find effective results, its lack of intensity makes it less beneficial.
Another popular way to collect important information is to use heat map analysis. Heat mapping uses multiple strategies to show user interaction with your website through a color-coded system, highlighting the areas that get the most attention.
Paying close attention to click intensity in a given location can help you better understand where content is place and what type of content is working. There are different types of heatmaps.
Add a search field
Rule number one: every website should have a search bar. A simple element of research reaps multiple rewards. A simple search box is an effective tool in helping users find what they are looking for and provides insight into the type of content enticing visitors.
By analyzing this info, necessary changes can be complete to offer valued content. This data can also be used to attract possible future customers. Search queries that return no results also provide a roadmap for creating new content.
Personalization makes visitors feel special and unique. One can display user-centric messages using relevant information and create a compelling call to action.
This approach is used successfully by companies to retain their customers. By eliminating unnecessary information, an emotional connection can quickly be established.
InData Labs, a leading consulting firm, recommends using customer segmentation to target a relevant group of people with a strong message. This method is also handy for retargeting advertising campaigns defined y digital marketers.
Once the target segments are define\, the identical can be practice for the following communication. Then an okay thought-out strategy can be applied across all channels.
Traffic detection and analysis
Knowing more about your web traffic and users’ actions when they appear on your site can help you better understand which strategies are worthwhile. This gives you a clear idea of which methods to discard. Pay attention to entry points and exit pages. Evaluate the ROI of each acquisition channel. Boost those with positive results; If not, do the opposite.
Tools like SEMrush, Moz, Ahrefs, Similarweb, etc., will help you compare your website traffic to that of your competitors. This comparison gives you a more profound insight into your rankings and helps you brainstorm ideas to increase your organic traffic. Thorough competitor analysis is critical, don’t let them get away with it.
What should UI/UX designers know?
As mentioned, we don’t expect these jobs to slow down. However, it is possible to redesign tasks and workflows. Even if you are a UX specialist or have in-house UX designers, stay current on how data is used in everyday tasks.
Of course, you don’t expect to be a data scientist or analyst, but it can help you be aware of the latest changes and the latest tools to incorporate into your daily processes. Future UX professionals must have coding and data science skills to design with data.
Data can improve web design when used with the correct information. The primary goal remains solving customer queries, and data collection can do just that – provide customers with relevant answers in real-time.